Welcome

Hi everyone, I'm Traitor Joe. Welcome to my one-stop-shop for ocean destruction. Join me for a quick trip through my website.

Can you see through the green haze I have used to mask the truth about my seafood purchases? You see, I have a bad habit of greenwashing. Instead of telling you how I am destroying the oceans, I bend the truth and tell you that I do everything "green" and look out for the well being of the Earth. But, if you dig a little deeper (and I hope you won't) you will see that I have a treasure chest (or freezer case) full of red list seafood. Oops. How did that get in my store?